At a glance
Are you thinking about undertaking your own SEO improvements? This tutorial will get you started. This tutorial was written with the Google search engine in mind, but the techniques described work equally well for any search engine.
Search engines contain billions of HTML pages in their database(s). When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank (order) them from best to worst. Since it is impractical for search engines to use human reviews for the sheer volume of the databases, they rely on programmed algorithms to analyze and rank pages.
There are two categories of criteria that search engines use to rank pages:
- On Page Factors – Analysis of the HTML source code for a page
- Off Page Factors – Analysis of inbound links and the pages they link from
Each search engine weights factors differently, but the fact remains that they all have a limited criteria to choose from. By optimizing your site for one search engine, you will to a large degree optimize it for all of them.
